Nathan Pitmanhello, my name is
nathan pitman.

Print designer I ain’t (update) Oct 25. 0510

Well as the title says, I’m no print designer, but with a few minutes to spare between children going to bed and the increasingly excellent afterlife I thought I’d have a shot at a concept for my business cards. The number of times in the last month I wish I’d had a bunch of these in my pocket is getting beyond a joke, so it’s time to pull my finger out.

I can’t afford any ‘snazzy’ print techniques, it’s just single colour and a tint of black for me on a good quality stock.

nine four business card

So, as you can see, solid on the reverse with a portrait apsect and white on the front with landscape and a nice large logotype. I must say I’ve been tempted to include something about nine four, focus etc… a little inspired perhaps by the clear:left business cards.

Update: Well, after some discussion with a few old work mates I decided that the card needs to at least say what I do. Not everyone who has one will neccesarily have talked to me in person or remember what I said. What if I hand some out at a party and someone bags one only to stumble acrosss it in a years time when they need my services, but ignore it becuase it doesn’t spell those services out.

Do I really need the address?

So, with that in mind I decided to add a short and simple description of my services; “new media design & development”. I’ve also ditched the company address as I really can’t think that anyone would benefit from this on a business card in this day and age, especially when I’m not likely to meet clients at the ‘home office’ and don’t really want clients communicating in a non electronic manner. Do you think it’s safe to lose the address?

Tagged: Branding

It’s good as it is – leave it that way.

Posted by Markus on 25/10/2005 at 10:11 PM

Call me old fashioned, but I like the “security” of having a bricks n’ mortar address on there too, although perhaps you’re right that people will just check online if they need it (I presume you will be adding it to you ninefour site).

Posted by Rob Lewis on 25/10/2005 at 10:11 PM

My thoughts exactly, if I ever need a clients address I don’t rifle through my business cards, I just look it up online.

Posted by Nathan Pitman on 25/10/2005 at 10:11 PM

Yeah, no need for your street address. It has your website address, which should lead to all the other information needed.

Posted by Drew McLellan on 25/10/2005 at 10:11 PM

Excellent, you went with the lowercase text, I see.  And no reflections on it too!  Very nice job.  :)

Posted by Anton on 25/10/2005 at 10:11 PM

Thanks for the feedback guys, much appreciated.

Regarding printing, I was considering Vista Print myself but I think I’ll go with a ‘proper’ printer.

International Business card dimensions can be found on the Wikipedia.

Posted by Nathan Pitman on 25/10/2005 at 10:11 PM

Make sure when you get them printed that you go with someone that does proper, high-quality, correctly sized business cards. I got mine through Vistaprint, and they’re just slightly smaller than you’d expect a business card to be.

Posted by Matthew Pennell on 25/10/2005 at 10:11 PM

Very nice – does exactly what it has to do, gives your details and looks professional.

Posted by Rob Lewis on 25/10/2005 at 10:11 PM

I like it. It’s simple and effective. Adding anymore text would detract from the overall feel of the design I feel.

Posted by Ian Brown on 25/10/2005 at 10:11 PM

Rob: Yes there are plans afoot to change the nine four website very soon. :)

Posted by Nathan Pitman on 25/10/2005 at 10:11 PM

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