The ‘See How it Feels’ BMW ad has been airing for a few weeks now here in the UK, and no doubt elsewhere around the globe. Each time it’s on it never fails to draw me in and capture my attention. Simply brilliant.
Kudos to Glassworks for their work on this.
Same here Nathan! I mean, I’m already a BMW fan – so it doesn’t take much to get me interested….but my reaction to this advert is one of awe each time it is on the TV.
I love the rich colours, the lighting, the photography, the use of the music – it captures the good angles of the BMWs well too! And I didn’t even like the Z8 M-Roadster before I saw this…but this changed my mind!
It’s perhaps what every BMW car advert should be like….
Love this advert.
Does anyone know if the backing track is an available tune or is it a custom one for the advert?
Thanks in advance
i heard that there is a 10 min cinema advert of this going around… has anyone else heard anything or know where to get hold of it???
i cannot believe that i am willing to pay for a 10 min advert! it is the best ad i’ve ever seen though
Hey Guys,
glad you like this advert. The song used is called “Trouble in paradise†and it was supplied and performed by UNKLE.
And yes, nick, there is a full length cinema advert at selected film showings.
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Very cool advert. The car looks pretty snazzy too.