God is in the details May 16. 07
Over the past few months I’ve been working with the team at Voyage to develop and deliver their shiny new website. On the high of having the website complete they foolishly invited me to christen it with it’s inaugural headline and tell you a little bit about the journey we’ve taken from concept to reality.
Unlike a large number of agencies out there Voyage know what they do best. They have a team with supreme creativity and they leverage those skills to provide clients with creative solutions that deliver results across a wide variety of mediums. This is what makes working with Voyage as a partner so exciting. You know that the creative solution they propose is more than likely going to challenge the norm and push you to deliver something that breaks the mould.
Working to develop a web driven solution that the Voyage team have proposed is always an enjoyable task, the more enjoyable the task is, the more involved you become in it and for that you get a much better end result. In short, everyone wins.
Right from the start Voyage were very clear about the creative approach they wanted to take with their own website; incorporating a large horizontal canvas rather than the typical ‘vertical scroll’ that we’re all used to. It was also very clear that simplicity was going to be a key factor with ‘God‘ very much being ‘in the details‘ (Ludwig Mies van der Rohe).
We faced a number of technical challenges in marrying a horizontal layout with the dynamic ‘content managed’ nature of the website. Voyage wanted to be able to add, edit and remove pretty much any piece of content on the website through a web based administration system (Expression Engine) and it was this ‘dynamism’ which created problems for us.
Never knowing how many columns a headline might require, or how many work examples might appear on the home page at any given time certainly gave us some headaches but we knew that we couldn’t compromise on the creative approach and so we didn’t, instead we persisted and found solutions to the problems.
I’d like to think that the end result does a great deal to communicate what Voyage is about and that it will provide the company with the platform they hoped for to showcase their creative work. It has been a pleasure to work with the Voyage team on this project, they have high standards and know ‘exactly’ what they’re after. Good to know if you’re a prospective or current client of theirs. :)
