Sony have officially unveiled the PlayStation 3. Where the Xbox 360 is ‘apparently’ based on the concept of ‘inhaling’ (WTF?) the PS3 looks more like it exhaled.

My initial response to the product design late last night was one of disappointment, I don’t think the PS3 has the ‘ooh’ factor which the Xbox 360 has, but then the PS2 was such a beautiful product, this is an evolution in design terms rather than the revolution that the 360 is compared to it’s predecessor.

There’s a ton of other related news over at ign.com RE PS3 specs, Sony’s partnership with NVidia, launch dates and backwards compatability.