Something occurred to me last night. The Apple TV is the perfect candidate for web based apps with home screen shortcuts…

— Nathan Pitman (@nathanpitman) May 4, 2013

… Apple TV apps don’t need to be downloaded and installed, they just exist in the cloud. The Apple TV is always connected.

— Nathan Pitman (@nathanpitman) May 4, 2013

Essentially Apple TV apps are a web view. The magic would be enabling interactions between these and a handheld iOS device. #2ndscreen

— Nathan Pitman (@nathanpitman) May 4, 2013

Apples ‘web apps only’ approach didn’t wash with the 1st iPhone because there wasn’t sufficient connectivity. Not an issue for Apple TV.

— Nathan Pitman (@nathanpitman) May 4, 2013