Archives / Tag: Marketing/Advertising

See How it Feels

The ‘See How it Feels’ BMW ad has been airing for a few weeks now here in the UK, and no doubt elsewhere around the globe. Each time it’s on it never fails to draw me in and capture my attention. Simply brilliant.

Kudos to Glassworks for their work on this.

12 Free iTunes tracks (UK only)

Via ‘The List’ I heard of a promotion which a UK website is running whereby they will credit you with 12 free iTunes tracks for signing up for a free account with them. Basically this is a huge freebie, so here’s how to bag your credits…

  1. Browse Google Groups for a promotion code (I used DIYTUNES).
  2. Visit Shopfar and create an account.
  3. Eneter your promotional code at the bottom of the registration page.
  4. Go to the ‘My Account’ page, click ‘Redeem song credit for iTunes song codes’.
  5. Open iTunes and from the Music Store select ‘Account > Redeem’ to redeem your song codes.

You’re done. Enjoy your credits!

Julia Roberts in SPAM scandal!

I keep getting this SPAM, perhaps once or twice a week. Unusually it actually brings a small smile to my face, not becuase I understand what it’s going on about, but just becuase I think the illustration is hilarious!

Julia Roberts in SPAM scandal

Maybe there are more in the series, featuring Julia Roberts unusually seated on other animals, who knows.

So come one, out of all that junk mail you get every day there must be the odd one which amuses.

VW Golf GTI - Singing in the rain

If you haven’t seen the new VW Golf GTI ad

Singing in the rain

Via DavidReviews.com:

To some, the other idea of Gene Kelly performing an array of modern dance moves may be anathema but even they will have to concede that the ad is a technological triumph as footage of Kelly from Singing In The Rain is seamlessly melded with new footage to create a remix that is simply staggering.

In any case, Gene Kelly was very progressive in his thinking on dance and if this ad has him turning in his grave, it will surely be because he is trying to emulate the elaborate dance moves that the masters of digital manipulation show him achieving in this terrific commercial.

As a captivating piece of film, this ad is an undoubted success but what makes it especially admirable is that, unlike so many car commercials, the striking imagery is made relevant by the central concept – namely, that the new Golf GTi is “the original, updated”.